Brand Use & Web Style Guidelines
Tahoe Lab
Black
#121212
rgb(18,18,18)
White
#FFFFFF
rgb(255,255,255)
Green
#51544A
rgb(81,84,74)
Gray
#F6F6F6
rgb(246,246,246)
Gold
#D3B849
rgb(211,184,73)
Yellow
#DFFF84
rgb(223,255,132)
Brown
#7E7563
rgb(126,117,99)
Tan
#D7D2C4
rgb(215,210,196)
Midnight Blue
#3E3E59
rgb(62,62,89)
TahoeLab Brand Fonts
Header Font:
PP Mori, in Semibold weight
Body Font:
Space Grotesk, in Regular and Bold weights
Call to Actions and Buttons Font:
Space Grotesk, in Medium weight
.h1
For page headers/heros, title of pages, and emphatic titles of sections
Reach Your Peak.
.h2
Heading titles of sections
Meet our Quiver.
Premium layers.
.h3
Less important heading titles of smaller sections, and card titles
Join our newsletter. Stay in the loop.
.h4
Title of Products on product detail pages
Directional Solid
TL Shop Tee
.h5
Title of Products in card design
Directional Solid
TL Shop Tee
TL Shop Long Sleeve
p // default paragraph
Premium Splitboards and gear. Designed as tools for exploration. Reach your peak with TahoeLab.
Premium Splitboards and gear. Designed as tools for exploration. Reach your peak with TahoeLab. Just like out splitboards, our clothing is also designed and crafted in California. Built for the elements to get you amongst them.
.large
Large paragraph text
TahoeLab is a rider owned company, created by two guys with over 50 years combined riding experience. Established in 2013. All boards and skis are created start to finish in Lake Tahoe.
TahoeLab was founded after continual gear malfunctions and the realization that most boards just don't RIP. They decided to take matters into their own hands. Abe and Lee of TahoeLab have extensive technical backgrounds in snowboard manufacturing and tuning. Their race and freeride backgrounds aid in creating a product that is tried and truly top of the line.
.btn // buttons
.nav-type // Navigation Text